Happy Friday, ya turkeys! Now that Black Friday descends heavily upon us this November 26th, American hereby declared to the world that the countdown to Christmas has officially begun. I feel the last remaining drops of reasonable purchasing judgment seeping out of my eyeballs as tears. Ahhh, consumerism. But hey, I got a good deal on a new couch, so…
I can’t help but think about turkeys at this time of year. Not as the cornerstone to a festive meal, but as the founders of modern denim. Yes, you read that correctly and it’s quite a story. So gather ‘round children, Nana Nessy has a tale to tell…
Once upon a time, long before the time of humans, turkeys ruled the Earth. You’ve heard the theories that dinosaurs had feathers? Well, those were actually the very earliest turkeys, and they ruled these lands with an iron beak. Rafters of turkeys (that’s what a group of them is called) roamed the great plains in search of berries to nibble on and nothing could come between them and their berries. Nothing — except a nasty atmospheric river. As everyone knows, turkeys truly despise getting their plumage wet because then they can’t fly up to the highest branches of the trees for sleepy time.
Luckily the rafter’s clairvoyant turkey, known as Tom the Seer, announced the imminent coming of a rain storm so torrential that they would be damp for upwards of two days. “That’s two days we won’t be able to rule over our territory and will have to sleep on the ground like common Stegosaurs!” gobbled the matriarch hen. “How will terrorize the flightless Pachycephalosaurus without a good night’s sleep?!”
That’s when a wide-eyed turkey chick named Maybelline piped up. “Um…I might have an idea.” The rafter was silenced and turned curiously to acknowledge her. “Well what is it, Maybelline?” probed the Matriarch. “Well, um, what if we fashion ourselves some coverings for our wings and legs with these large leaves to protect us from the cold and rain? I’ve actually already designed a prototype and they work very well.” Maybelline revealed her leaf suit and quickly climbed into it. “I call it a Denin because it when you wear it you don’t have to be stuck in a den. You can live everyday like it’s fear-mongering Friday.”
Perplexed turkeys stared at Maybelline in silence for a moment before erupting in applause at her innovative idea! “An ingenious idea, young Maybelline!” praised the Matriarch. “And fear-monger we shall, protecting our sweet berries from all other species.”
The turkeys spent the rest of the day gathering sturdy leaves and creating their variations of the Denin suits. Maybelline quickly raised up the ranks in the rafter, becoming a top gobbler in the areas of science and technology.
And so the very first iteration of denim was invented by none other than a young prehistoric turkey. Something to truly give thanks for every Friday when we climb into our jeans for work.